MOTORSPORTS

MOTORSPORTS

My interview with Formula 1 driver George Russell

After getting into Formula 1 in 2022, I realized I had nobody to talk to about my new passion. As a lover of social media, I decided to turn to TikTok.

MOTORSPORT DIARIES was born. Since starting my account in June of 2023, I’ve accumulated over 70,000 followers, and through my content, created an incredible community of motorsport lovers.

Besides TikTok, I have expanded to Instagram, podcasting, blogging, and Twitch streaming!

See past partnerships and work below

AUGUST TIKTOK ANAYLTICS

  • 71K total followers

  • 5.8M views

  • 1.1M likes

  • 55K comments

  • 20.5% engagement rate

F1 BARCELONA GRAND PRIX

After months of establishing a natural and organic relationship with Marriott Bonvoy, a partner of Mercedes AMG Petronas F1 Team, they reached out to send me to an F1 race!

Throughout the race week, we worked together to make content. From a filmed scavenger hunt around Barcelona to interviewing F1 driver George Russell over dinner, it was an incredible week as a content creator.

Client
Marriott Bonvoy

June 2024

CONTENT ROUNDUP

  • Dinner interview with George Russell

  • Marriott Bonvoy shoot around Barcelona

  • “Grand Prix Diaries” video series documenting

    my experience at the race with Marriott Bonvoy

LINKS TO WORK

TIKTOK STATS FROM WEEK

EXTREME H LAUNCH EVENT

The all new racing series, Extreme H, launched in London and I had the pleasure of being invited as a content creator to make content at the event!

Client
Extreme H

June 2024

CONTENT ROUNDUP

  • Videos/photos inside the car

  • TikTok/Reels for the Extreme H socials

  • Interview with Extreme H driver

WHATSAPP X MERCEDES LAUNCH

As an avid Mercedes fan and lover of WhatsApp, this event was incredible! I had the privilege of attending the launch of the partnership at an Empire State Building light show in New York City.

Client
WhatsApp

April 2024

LINKS TO WORK

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Schreyer Honors College